Gone are the days that low-quality alcohol is a choice of young adults. Quality is now the choice, which is why you will see plenty more people in wine shops nowadays. According to statistics, the consumption of quality wine among Millennials has increased by more than thirteen percent.
This is a change has made its way the web with consumers of a certain standing in modern professions such as star YouTubers and Influencers. They have begun analyzing the type of wine they are drinking, its territory of origin and the packaging.
They are even recommending the best wines to pair with meals! Millennials are the social category that invests more in refined wine products, an expansion that gives more voice to female consumers as well. Generation Y enjoys strong, mature tastes! Wine has made its way onto the web and into the Millennial social scene by reflecting the desires for conviviality and experimentation.
A generation known to dominate the web, cinema, music and TV, now is beginning to dominate the eneological world too!